Marketing to the Deaf community is interesting due to the wide variety of individuals who comprise this community. In fact, the unique differences of individuals within any niche demographic group is something that Advertisers need to keep in mind as they market their products and services. Within the Deaf community, there are people who were … Read More
African American / Black Niche Marketing
African American? Black? Caribbean? African? Sometimes niche marketing can be tricky when you are dealing with demographic groups that are defined differently by different people. A good example is the desire of Advertisers to reach ‘African Americans’. This term makes perfect sense within the U.S., but can still be very wrong depending on who it … Read More
Vegan Niche Marketing
When some people say ‘Meat is Murder’, they mean it! More and more people are embracing a Vegan lifestyle these days, and there are plenty of articles showing that it’s actually better for the planet when people don’t eat meat. The amount of grain and water it takes for every pound of meat is fast … Read More
Transgender Niche Market
Society has changed dramatically within the last 10 years as progress has been made in the LGBTQ community. In particular, the T part of LGBTQ (i.e. the Transgender commununity) has seen massive changes in visibility and acceptance. Examples include Emmy winning TV shows like Transparent on Amazon where the main character is a person transitioning … Read More
BBW Niche Marketing
The BBW (Big Beautiful Women) niche market is one of the largest niche markets (excuse the pun) to develop along with the growth of the Internet. While there has always been Plus Size Niche Marketing, the use of the term BBW to represent overweight women in a positive light evolved specifically on the Internet. Focus … Read More
Christian Niche Market
How do you market specific products and services to an individual based on their individual religious beliefs? In particular, how do you market to the Christian community? Until Niche Ad Network, there were a few options for Christian Niche Marketing, but those options involved trusting other companies to know whether or not someone was Christian, and then … Read More
Disabled Niche Marketing
As the U.S., and worldwide population ages, more and more individuals are dealing with various disabilities, including but not limited to mobility issues, physical impairment, vision issues, hearing issues, spinal cord injuries, head injuries, cognitive and learning disabilities as well as psychological disorders. With this growing group of people come specific disability related needs for … Read More
Gay Niche Marketing
As society has changed over the last decade, more and more people have become accepting of the Gay community. With the passage of same-sex marriage laws in 2015, public opinion shifted fairly dramatically in favor of equal rights for those within the LGBTQ community. With the relatively sudden shift in public opinion, an entirely new focus … Read More
Native American Niche Marketing
Imagine for a moment that you have spent a good deal of time building a website specifically for the Native American community. Whether it be a Native American blog, forum, information site, historical site, social network or dating site, you would want the ads in the site to be of interest to your Native American … Read More
Senior Niche Marketing
Seniors are online! The Senior demographic might have been a little slow to embrace the Internet, but they love it now. After all, the Internet has been around for a few years. Keep in mind that people who were in their 30’s, 40’s and 50’s when AOL was all the rage, are now in retirement, … Read More